If you haven’t been told exactly what you NEED to hear, you haven’t met Thom Plummer. Ali is joined by a special co-host Ed McKay as they discuss how their careers evolved under the guidance of their ever-honest coach. This is an intimate, introspective discussion about where our industry is today, the mistakes many coaches make when it comes to their branding & product delivery, and the honest truth about what it REALLY takes to be a phenomenal coach, especially remotely.
Guest: Thom Plummer
As a trusted advisor to fitness professionals, Thomas Plummer is without peer. A featured presenter at 20+ workshop events each year worldwide, 10 published books and widely followed Facebook and blog posts catalog a deep understanding of what works in the fitness business, what doesn’t work and what is coming next.
Thousands of fitness professionals turn to Thomas Plummer for advice and insights about fitness trends, creating outstanding member experiences and mastering business fundamentals in sales, marketing, staffing and programming.
Not one to be content with past successes, Thomas continues to attract and develop club operators through the United States, Australia, Brazil, China, Eastern Europe, Latin America and the United Kingdom.
Learn more about Thom by visiting his website
Host: Ali Weingroff
Learn more about Ali and her services by visiting her website
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.Co-Host: Ed McKay
Ed McKay is the co-owner of The Fit Source, an online fitness, nutrition and lifestyle coaching business that specializes in working with the busy client that wants to maximize their fitness after 40.
Ed has a degree in Nutrition and Food Science with a concentration in Dietetics from Montclair State University. He started his career on the same typical path as a coach in a commercial gym, working his way to the role of Fitness Director, before starting his own training business. Ed owned Results Driven Fitness Systems in Monroe, NY from 2015-2020 until he “chose” to move his business online when the pandemic hit.
The silver lining of this thing we call 2020, was it allowed Ed to merge his passions for Coaching and Photography/Videography to create an immersive online training experience.
Ed suffers from a rare condition known as “resting bitch face” but is a huge fan of all things life. Outside of coaching, consulting, and fitness marketing, Ed spends every ounce of his free time with his family. Ed believes that if he can continue to learn, grow as a professional and human, and serve his community it will make him a better husband and father to his two amazing children.